CHAOAN Fung Ceramics Town rapid development of the industry, is now a sanitary ceramics, art ceramics, ceramics for daily use mainly supporting the ceramic industry cluster complete, the town was awarded following the "professional ceramics town of Guangdong Province" title, in 2007, building sanitary ceramics by the Chinese Association award for "Chinese ceramics center" title.
According to "Chaozhou Daily" reported that in recent years, Fung Town actively implement the "industrial town of legislation, technology Xintian" philosophy of development, and actively guide enterprises to a series of ceramic structure, mechanism, technology and management innovation, and support to small and medium-sized private enterprises "specialized, sophisticated, and special" in the direction of, and guide enterprises to enhance solidly improve the quality, updated fancy varieties, the development of high value-added products as the main content business. Australian critics of the special City Sanitary Equipment Co., Ltd. to develop and produce automatic computer steam rooms, high-technology products, good equipment performance, products exported to the rest of the world, and annual value of nearly 50 million yuan. On the reform of ceramic kiln production, in town to promote Automatic Gas shuttle kiln, such as Cheung East China Porcelain Company Ltd.-efficient natural gas furnace built to enable enterprises to the production of energy-saving, production and quality development.

The town change development concepts, enhance our sense of urgency, crack characteristics by emancipating the mind to the industrial development of the problem. Through innovative concept of independent innovation, brand extension of the industry chain, and other measures to promote enterprises in both quantity and quality, and promote traditional industries bigger and stronger. Ceramic overwhelming majority of enterprises make breakthroughs, and change the traditional process, and by adjusting the market positioning, and optimize the product mix, and raise the level of specialization to enhance productivity and production efficiency. Implement the strategy of market diversification, and actively promoting foreign trade and exports at the same time, make greater efforts to expand the domestic market, change the excessive reliance on foreign trade development. After operating in a brand good brand, the brand into market advantages, with a brand driven enterprise development.

The town launched enterprises to make innovations and in the hi-tech and advanced technology to transform and upgrade and enhance the awareness of a brand, a brand intensify measures. The Australian special bathroom equipment manufacturers Ltd., Australia Litai Ceramic Industries Limited, Tianjian Ceramics Co., Ltd. and other companies striving to seven brand-name products in Guangdong Province; 35 enterprises will be able to ISO900 international quality system certification Henderson State Jie Bathroom Product title exemption. Through the implementation of brand strategy, motivate and raise the level of enterprises, domestic and foreign enterprises in my town have a greater impact on the market and market competitiveness. In 2006 alone, the town on the new nine-scale enterprises, bringing the total to 40, and annual value of over 1 billion yuan, accounting for half of total industrial town over, the town plays a pillar of industrial economic development role.

At present, the leading bodies of the town with the scientific development concept as a guide to the work into the track of scientific development, and continuously strengthen the sense of innovation, and improve the innovation mechanism, cultivate creative talents to enhance the ability of independent innovation as the central link to speed up the pace of the adjustment and optimization of industrial structure and guide and encourage enterprises to strengthen the main awareness, increase input into technological development, product formulations, environmental protection, energy conservation from top to bottom painstaking efforts, the application of advanced technology to transform traditional industries, especially for high energy consumption of individual furnace, guide enterprises in the direction of energy-saving technology transformation. In improving the quality of products, changes in a single enterprise product too, guide enterprises to take the initiative to find a way out, the initiative in transition, in the course of the restructuring raise standards, increase vitality.