Recently, reported a net profit last year Dongpeng ceramic -4411 million, the third largest shareholder southerly ancient stove Tourism Development Company Limited to opt out of the news has aroused great concern in the industry. What is inter-enterprise operating problems, or the external environment caused by ? Despite its claims to be southerly out of its own investment layout of the consideration, but a time for everyone or opinion, is different.

It is learnt that, to July 31, 2007 to assess the baseline, Dongpeng Ceramics Co., Ltd. assets amounted to 996.98 million yuan, the owner of rights and interests of 208.28 million yuan. Book companies with total assets of 937.39 million yuan and net assets of 188.61 million yuan, a year income from principal operations 606.8 million yuan, but because of operational and management aspects of the problem, Dongpeng ceramic net profit for the year -4411 million. It is understood that in 2007 a loss far from the only one Dongpeng, some small and medium enterprises or even face bankruptcy. Some experts have analyzed, ceramics enterprises a "deficit" is inevitable.

"The current situation turmoil" disrupt the business strategy

2007, the Foshan ceramic enterprises is a turbulent year, many entrepreneurs have also issued a ceramic "the current situation is bad," such mixed feelings. As the Government's clearly a piece of paper, not only disturbed the sales market for ceramics, pottery and forced some companies to reduce the production line in Foshan, instead of the tentacles reaching other provinces. As Dong Peng, chairman of the new Ming Ho said at the summit, ceramics enterprises relocated, the impact of this on the loss of normal production is not, the relocation of the purchase of equipment, new plant construction and human resources, such as the increase in The near future to inject large amounts of funds, some short period of time with no money out of the business only faced the dilemma, and some large ceramic enterprises because the debilitating external expansion. This is presumably a net profit of ceramic Dongpeng a major negative for important reasons.

Because of insufficient power supply, electricity rose, diesel prices, raw material price increases¡­¡­ all kinds of unfavorable factors make ceramic industry as a whole being challenged. In particular the Pearl River Delta region this year, the Electrical Scarcity and rising oil prices, Geng Shiba ceramic enterprises to the impasse. According to statistics, ceramic industry cost or 10% to 20%. In addition to the upper reaches of fuel and raw material costs increase, the State of the upper reaches of the ceramic industry - the real estate industry's regulatory policy, but also to the ceramic industry has brought certain negative impact. Real estate was in control of the situation, some projects could not receiving timely manner, resulting in the ceramics business capital cash flow problems, capital of the strength of large enterprises, able Ting past, but for many SMEs, on no less than A disaster.

In addition, the adjustment of the RMB exchange rate, making such as Portugal RECER, Italy and Powergres marca corona, and some other international brand ceramic regarded explore the Chinese market as a long-term strategy, this is undoubtedly to the Chinese ceramics enterprises will impact the market.

Turn for the better, ceramics enterprises upcoming "Nuanchun"

From the above data analysis, Dongpeng 07 in the loss of only the main operating income of around 7 percent, to 606.8 million yuan in revenue terms of the enterprise is not enough to influence its development. From the economics point of view of enterprises in expanding the scale of production stage, this time the input and output is in inverse proportion, when companies complete the construction, production on track, the output will gradually increase. The Foshan Ceramics is also facing this stage, but as Jiangxi, Hunan and other provinces started production, loss of the situation is bound to change.

Not long ago, the author telephone interview with the Jiangxi, Guangxi and Guangdong Chaoshan area dealers. They said that since March this year, construction ceramics on the market sales and prices have increased by some. Understanding of the industry, ceramic industry and the current "reshuffle" is closely related. As a number of small and medium-sized enterprises went bankrupt, making ceramics on the market tends to a single brand, it can be said that this is injected into the business to a strong "tranquilizers."

Understanding of the industry analysis, the reduction in stamp duty ceramic enterprises in terms of opportunity also exists for those who are already ready for listing of the ceramic enterprises saw a glimmer of the market warmed up.