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Chongqing proposed acquisition of Germany's largest private manufacturer of porcelain
 News classification: World Ceramic News  Increase Time: July.12,2009


Kawasaki Hummer acquisition rate, temperature to compete for the Pierre Cardin ... ... financial crisis, the cross-border mergers and acquisitions are increasing. "International mergers and acquisitions in force, there have also been seen in Chongqing enterprises." Yesterday by a letter from the City Commission of the news that private enterprises in Chongqing Jinhui Ceramics Co., Ltd. intends to acquire Germany's largest porcelain manufacturer - Rosenthal AG, pre-preparation work has been started.

Rosenthal buyers seeking 70 million euros

It is understood that the Rosenthal company was founded in 1879, is a 130-year-old porcelain manufacturer, the scale of production in Germany in the top peer. Early in January this year, due to the parent company declared bankruptcy, resulting in chain breakage Rosenthal funds. Dragged down by its parent company, January 10, Rosenthal also reported the news of the collapse, the company immediately announced the acquisition of Rosenthal to seek investors willing to keep in the same region, plant Franken and corporate headquarters.

"Rosenthal is a senior synonym of porcelain and tableware, high-level restaurant in the European luxury brands in china, and ultimately, it is often figure." Municipal officials appointed by the letter said that for this reason that buyers find Rosenthal news is published, caused a global sensation. The official said Jinhui Rosenthal Ceramics Co., Ltd. has been in contact areas, the acquisition of the latter to the overall assets, the other party to ask 70 million euros.  

Workers need to solve the overall problem of eating

"For this to participate in cross-border mergers and acquisitions, Jinhui Ceramics very low-key." Municipal appointed officials by letter that they are in a small meeting, the chance to know the news. The official disclosed that, in addition to offer 70 million euros, Rosenthal also Jinhui ceramics are out bid for an additional condition, that is, if the total acquisition, need to take over the company's thousands of employees.

Jinhui Ceramics for why the intention to sell the bankrupt bought Rosenthal, the city appointed officials by letter that Rosenthal's production lines and management of the world's leading technology, in addition also has a "Hutschenreuther" and "Thomas" two well-known brand . For this reason, global enterprises interested in the income of a hundred years old sac.

M & A to find out ideas before the trade union operation system

Jinhui Ceramics for the cross-border acquisitions, Chongqing University Professor Yong-Jian Pu said that the financial turmoil, mergers and acquisitions of overseas companies to significantly reduce costs. However, the acquisition of enterprises in the selection of projects should not be blindly optimistic. Pu Yongjian that, Yu-level participation in overseas mergers and acquisitions, M & A business must first know the law of the country, while M & A management culture of enterprise to understand, otherwise, they will suffer a great deal. Secondly, foreign enterprises have their own trade unions, and many enterprises have not the concept of trade unions. The power of trade unions in Europe is very strong benefits for the workers is more demanding requirements. Once the acquisition of domestic enterprises, layoffs by no means an easy thing. Therefore, Yu-rate overseas mergers and acquisitions in the former, we must better understand the acquisition of enterprises operating mechanism of the trade unions. In addition, foreign enterprises should also find out the status of financial resources and markets, to avoid unnecessary trouble.



If the translation error, please forgive me. Thank you!

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