5.12 Wenchuan after the earthquake, shocked the whole nation, are extending a helping hand, spontaneously began to love the people in the disaster areas offer a series of fund-raising activities. Just a few days time, dozens of ceramic enterprises already have the staff to organize the contributions people of disaster areas, the scene of spectacular, Jienang the generous donation of enthusiastic, it is awe large number of enterprises have a strong sense of social responsibility launched Fund-raising activities, people in disaster areas to express the feelings of love. At the same time, many of the industry, netizens began to aim at the eyes of those sectors larger, more well-known enterprises in the hope that they at this time of distress can play the style of large enterprises, fully displayed a large enterprises should be The sense of social responsibility, to give more people in the disaster areas of love.

Corporate social responsibility is to achieve internal employees, enterprises and social harmony between an important part of corporate social responsibility is stronger, more enterprises with visibility and awareness of the community. In certain sense, enterprises and the market, the relationship between the general public, not just brand recognition, product quality and service, more often rely on corporate social responsibility to maintain business and the market, the integrity of relations between the consumers . In other words, consumer awareness of an enterprise, not entirely brand, quality, price, and service of these factors, but their sense of social responsibility to determine the strength of the likes and dislikes of a business judgement. Therefore, a corporate social responsibility, the enterprise access to social awareness of an important way.

Charitable donations, corporate social responsibility is reflected in an important component. A business, an entrepreneur must have a strong sense of social responsibility, compassion, social catastrophe in the face of the time to reach out anti-poverty Jikun, in the industry in times of crisis can Zhenbi a call, and consciously safeguard the interests of industry from Damage, to participate actively in the management of public affairs, the establishment of a harmonious and orderly competition order, especially those who are leading enterprises and leading enterprises, but also shoulder a greater responsibility to society. Only with social harmony, won the general public on the industry recognized and respected, can make the industry with dignity to sustainable development.

The development of an enterprise, is inseparable from good internal and external environment, and through charitable donations, not only can enhance their reputation, then into a competitive edge, but can also make enterprise managers and employees, enterprises and society Establish a good relationship. Therefore, a corporate social responsibility, enhance corporate social awareness among the public, business response to the needs of the community of a rational performance of the enterprise eventually integrate into society, the only way to achieve sustainable development.

Corporate social responsibility, not props, nor is it a gorgeous colours, it needs to come up with cutting corporate action to really shows his love and responsibility. Faced with a huge disaster, each one a sense of social responsibility of enterprises are in Follower of fashion, and take practical action to show the people in disaster areas feeling the love. So to speak, earthquake relief has become a test of the current corporate social responsibility of a touchstone. We sincerely hope that more enterprises, more bosses, more employees can participate in the disaster area to offer the people in the activities of love, with their concrete actions for the people of disaster areas to make its due Contribution.