If the robot to replace the star as a spokesperson is an innovative company, then "Murata urchin" Murata Manufacturing is the star of the most innovative figures. He is from Murata Manufacturing by a number of research and development staff use of spare time the world's first bicycle-type robot, the most cutting-edge technology in a set with exquisite riding skills, and won the "Times," "the world's best inventions one of "honor.

More than 60 years ago, Murata Manufacturing is a common Kyoto, Japan, the ceramic workshop, now, the company is the world's leading manufacturer of electronic components, a variety of products to maintain the market share of the world.

Founded in 1944 by Murata Manufacturing in Kyoto, Japan, the first only an ordinary ceramic workshops, but always of "the provision of creative products to the world" concept, Murata from the "burning water" of such traditional industries into a special ceramic industry.

1946, Murata found barium titanate ceramic as an electronic material has great character, when this new material has not been a wide range of knowledge and use of people Murata ceramic barium titanate based on the understanding that this new material is bound to promote the use of the rapid development of electronics industry.

Murata Manufacturing therefore decided to join the electronics industry, it is so take a workshop from the ceramic electronic components to manufacturers of the road turned. "Murata's product development philosophy is that the new electronic machines have a new electronic components to form the new electronic components are used in the production of new raw materials." Said Tsuneo village.

At present, Murata Manufacturing's core business is based on ceramic materials as the main product development, production, production equipment manufacturing, mass production is now a variety of capacitors, filter, oscillator, sensors and other products and expanded into wireless communications module, tuner, power supply, such as software development includes the areas of the circuit module.

Murata Manufacturing has become the world's leading manufacturer of electronic components. Its main product oscillator ceramic filters and a market share of 65% ~ 70%, vibration sensor will occupy 90% of market share, the Department of hegemony in the field.

Murata Manufacturing image as the spokesman for the "urchin Murata" is to encourage innovation in the birth of the system. The naughty boy genius Murata Manufacturing brings together cutting-edge electronic technology: control of the gyro position sensor, can sense the location of the gradient and curvature; vibration sensor can monitor the impact of external degrees of the body; Bluetooth module to send and receive order; the eye of the ultrasonic sensor can be calculated with the distance between obstacles, as well as the thickness of only 1 mm thin planar speakers, all of these electronic components from Murata Manufacturing all.

At present, each of Murata Manufacturing sales up from 7% -8% of R & D, the annual revenue in the proportion of new products has already reached 4 into. In the face of the global financial crisis, the village has not Tsuneo cut investment, "it should be at this time to introduce more new products, at the same time R & D of new products to further expand the company's sales."