In recent years, Jingdezhen City Ceramic industry in the City party committee and government attach importance to achieve rapid development. The city's GDP in 2007 to 4.03 billion yuan ceramics. In 2008 to overcome the city's ceramics industry in the ice cold rain and snow disaster, large floods and the international financial crisis, the negative impact of 7.02 billion yuan industrial output value of ceramic in 2009 is expected to more than 100 billion yuan, we have full confidence in the revitalization of the ceramic industry. Is to pay attention to in 2008 despite more than 70 billion yuan turned over to the output tax but only 83.99 million yuan, accounting for more than 1% of GDP that economic analysis from the industry are not allowed to found the city's ceramics industry is still extensive and at the same time scale in importance, but also to raise the overall level of industrial development. To this end, we propose the following:

First, to further optimize the industrial structure of ceramic to form a pattern of large ceramic industry

First of all, the integration of the city's traditional ceramics industry resources to speed up the traditional ceramic industry, industrial upgrading, energy-saving emission reduction, independent innovation and enhance the traditional ceramic industry value-added products. Secondly, through investment, the introduction of core technology research and development capabilities of the well-known brands, bigger and stronger construction ceramics and sanitary ware. Third, focus on the development of high-tech ceramics. At present, the city's high-tech ceramic ceramic output only 14.29%, high-tech ceramics industry in the city has great potential to enhance the space and the setting up of high-tech venture capital funds in the ceramics industry, in order to attract venture capital strength fund to the city's investment, incubation of high-tech ceramics industry. (1) sources of funds, start-up phase in the fund, municipal finance, the city of Technology Bureau, the city of porcelain Council, funded the establishment of such high-tech zones. Scroll through a period of development, the conditions are ripe to absorb part of enterprise groups, private capital to join the operation for the implementation of corporatization. (2) investment-oriented: the focus of a number of seeds in the period and the creation of a view of the high-tech ceramic products, new processes, new technologies for direct investment. (3) mode of operation: follow the "expert management and scientific decision-making, portfolio investment, spread the risk" principle, according to the model of venture capital funds in operation. (4) to introduce and train a number of high-quality, with the risk of investment management experience and sense of innovation and venture capital professionals. (5) Ceramics Fair held during the annual "high-tech venture capital Ceramic Forum" to attract foreign venture funds in developed regions to join the city to the rapid development of high-tech ceramics. Only to accelerate the pace of structural adjustment, efforts to create a focus on high-tech ceramic, daily-use ceramics, construction ceramics, sanitary ware and other ceramics ceramics benign varieties of the common development of the structure, may usher in a comprehensive revitalization of ceramics.

Second, speed up the development of marketing channels ceramics, ceramic structures in the new e-commerce platform

According to statistics, the city is currently in the creation of various types of e-commerce sites on the ceramic dots over 1000, online sales are expected to more than 100 million yuan each year. We should grasp the opportunity. The establishment of a global marketing network of Jingdezhen Ceramic. Sales in the network and recycling a piece of high ground, "Porcelain." : 1, as sales of ceramic network requires that the sales have not only the operation of e-commerce capabilities, have also called for at the same time a more comprehensive knowledge of ceramics, ceramic in interested in e-commerce training courses were set up to improve the overall employment in the industry quality; 2, ceramic platform of e-commerce sales, more demand is a credible, it is proposed that when the time is ripe, start-up led by the city is similar to the "Taobao" and other ceramic professional network Web site e-commerce platform, so that consumers understand that they are purchasing; 3, e-commerce requirements for ceramic products and fast delivery of fragile ceramic express the characteristics of the logistics enterprises specialized support, and explore a set of ceramic-specific delivery of e-commerce logistics model to improve the overall e-commerce Jingdezhen Ceramic competitiveness; 4, City party committee and government attach great importance to the development of the city of ceramic e-commerce development plan.

Third, the development of ceramic cultural and creative industries, enhance the overall competitiveness of the ceramics industry

Cultural and creative development of ceramic industry is full of ceramic culture to use their own resources, the resource advantages into economic advantages, the best choice. To promote the development of cultural and creative industries, is conducive to optimizing the industrial structure, enhance the competitiveness of the ceramics industry.

The development of cultural and creative industries the city has a unique advantage. As we all know, Xinping Ye Tao, the world began in the Han. The history of 1700 years of porcelain, ceramic accumulated a profound culture. In the long history has left a rich intangible cultural heritage and intangible cultural heritage, a large number of existing Guyao room, the ancient workshops, ancient green room, the ancient houses and modern industrial plant. These historical and cultural resources of modern ceramics, to the creative industries to provide high-quality and vector elements. Recommendations, Yang Cheng excellent potential, seize opportunities, to develop the city's cultural and creative industries development plan. Increase protection of intellectual property rights, policy guidance, market-oriented operation, and promote the city's cultural and creative industries development.