Sheng and failure to use such a great word to describe the Jingdezhen porcelain industry is not, in fact, and in the "Millennium porcelain" This dazzling crown top, the Jingdezhen lost self ... ...

Today, walking in the streets of Jingdezhen, the most famous if you ask local people what porcelain brand, no one can answer, because there is no brand, they have only one brand, that is, Jingdezhen. In Jingdezhen and at a loss what to do people's eyes, the millennium has not see the glory of porcelain, see only endless grief.

The heart of the old porcelain, Why do today unknown point?

Inflection point

May be in 1995 after the founding of New China Jingdezhen the history of one of the most important year. This year, the city of Jingdezhen, which the proud people of the "Ten porcelain," doing, through the "piecemeal" the program, designated the small accounting unit, self-financing. One-third of the original workers to retire one-third of laid-off, leaving only one-third of the maintenance work in the original enterprise. Maintaining social stability has become the core of a few years after the task began to sink the entire ceramics industry.

The decline of state-owned porcelain since the early 90s of the last century has begun, equipment aging, outdated products, poor management and competition from the coastal cities caused by slow-moving products, many of Jingdezhen sales of state-owned enterprises began to assume more and more specific sales tasks , the implementation of these tasks to the department by the plant, and finally to the head. However, excessive dependence on the mainland in the planned economy of state-owned enterprises, these tasks never seems unable.

With bright, people, nation-building, the east wind, Long, Red, red, etc. "Ten porcelain" production, Jingdezhen City, the streets all over the state-owned ceramic sharp decline in the number of manufacturing enterprises. 1995 to 2007, reduced to 316 from 157. 157 which also includes a number of which exist only in the "shell" companies.

10 years, engaged for many years relied on the skills mastered, ceramics workers accounted for the beginning of a new tree to work in the private ceramic workshops. The last century, the mid-90's, Jingdezhen, a large number of small streets and lanes of the individual artisan ceramic production, and sales organizations. This period of time in Jingdezhen became the fundamental human survival.

These small workshops can quickly adjust product structure, reduce costs. However, the long-standing habit of planned production, so there is no innovation in low-end daily-use porcelain and artistic porcelain Jingdezhen became the main products of small workshops. Moreover, these products from small workshops to spread the majority of sales means the sale in Jingdezhen.

There are also some "brains" of the laid-off workers get low-cost ceramic products under the banner of "Jingdezhen" in the banner at home and abroad to participate in a variety of events, which rely on the Jingdezhen a business card to obtain the world's economic interests.

All this is to make this city of Jingdezhen, the brand value card can not escape the fate of ever-decreasing.

In the meantime, Guangdong, Fujian and other coastal areas of south-east has been in private porcelain enterprise market segments, the introduction of capital, the expansion of industry after the victory all the way played.

"Porcelain," the proliferation of

April 2004, China Light Industry Association, China Ceramic Industrial Association, the "Ceramics Capital of China" awarded the title of Chaozhou in Guangdong.

In fact, prior to March 2003, the Chinese Arts and Crafts Association awarded Fujian German into "Chinese porcelain", Longquan, Zhejiang as "capital of Chinese porcelain", Henan Yuzhou as "Jun capital of China", Fujian Yongchun for the "China Lighting Capital of Ceramics"; in September the same year, China Light Industry Association, China Ceramic Industry Association awarded the city of Tangshan "porcelain in north China" title.

Later in September 2004, China Building Materials Industry Association and China Building Sanitary Ceramics Association, also in Sichuan Jiajiang awarded "China's western porcelain," the title of ... ...

"Porcelain" so prevalent, Jingdezhen not a reality, lead to people to reflect on Jingdezhen.

In 1995, Chaozhou ceramic industry in Jingdezhen of similar size and in 2003 in Chaozhou ceramics sales reached 11.7 billion yuan has already exports 643 million U.S. dollars, accounting for the ceramics industry of the city's gross national product 47%. In contrast, annual production value of Jingdezhen Ceramic only 20 billion yuan in the city's gross national product to only 15%. Jingdezhen ceramics industry in terms of the proportion of output value and are dwarfs. This figure for thousands of years of history left behind by so-called genuine "porcelain" is really a matter of embarrassment.

This year, exactly a thousand years in Jingdezhen City home - the Year in 1004 (the first year SONG Jing-Tak), the emperor ordered the burning Royal Royal porcelain here and at the same time the town by the "South-chang" to "Jingde", resulting in Jingdezhen name. The entire city with a grand celebration to mark the millennium at the time of the founding of porcelain, today's "Porcelain" did not keep the title.

In order to revive the weakening of Jingdezhen ceramics industry, the city on the northern outskirts of the city of Luo reclamation plant into a specialized ceramic industrial park opened up, and promised to give the field a certain degree of preferential policies for large-scale enterprises.

In 2005, Franz Jingdezhen as to set up the first batch of Taiwan-funded enterprises set up by the Government to become the pioneer of ceramic feast. It has advanced equipment, rich experience in modern business management, staff quarters and neat residential building experts.

In 2006, accounting for the new trees were recruited into the Franz plant. Here, his wage is 1,800 yuan, which laid off in 1995 when the wages of less than 200 compared to nearly 10 times higher.

City of soilless

Jingdezhen has brought glory, can not avoid the city 45 kilometers east of the high-Village. But this area of 10 square kilometers of the small village as a result of high-quality kaolin rich and famous. Yuan Dynasty, the porcelain kaolin workers will be added as a blank porcelain raw materials, thus relying on the achievements of the Jingdezhen porcelain quality of "all the world's porcelain" reputation. The eighteenth century, "kaolin" was translated into English "kaolin", as an international world, the common name Porcelain clay. Along with world-renowned Jingdezhen porcelain, kaolin.

After several years of substantial mining, the high-Village kaolin mining in the Qing Dynasty has been almost left a large number of high-Village is not useful and mining tailings site holes.

The founding of the early export of Jiangxi Province, 99 percent of the system from Jingdezhen Porcelain. Jingdezhen, the territory of some new occurrence was found immediately after the operation. To some extent, support the planned economy era, Jingdezhen porcelain industry developed rapidly, but on the other hand, large-scale mining industry for the future difficulties of potential problems.

The last century during the peak of the 80's, Jingdezhen's china clay mining was reached 350,000 tons, with the decrease in mineral resources, mineral resources and national policies relating to the implementation, in 2007 the volume of china clay mining has dropped to 88,000 tons, a large number of clay ore and china clay mining as the main raw materials of the enterprise bankruptcy and liquidation, with the china clay supporting the processing, manufacturing porcelain production has generally been in a state of semi-production. These enterprises to stay in the city as a factory site and a new "high-Village."

Today, this has become the ceramic industry in Jingdezhen a scar. Jingdezhen Porcelain in Jingdezhen land not in use, have been in the industry is no secret. The purchase of raw materials in the field of clay filled with their own configuration in Jingdezhen Ceramic workshop materials enterprises. Guangdong, Hunan, Jiangxi Province, Jingdezhen cities are brothers within the main source of clay.

Now, the 800-member high-Village has long been the return to calm. And China, like all rural areas, to go out to work as a main source of income for villagers. In 2007, high-Village of mine sites have been approved as a national geological park, the tourism industry as a mining site in their county and the Jingdezhen City new economic growth points. Kaolinite Government has begun to encourage the villagers to the local traditional houses - the style of architecture emblem into housing, to cater for the mine site to attract tourism and economic development.

Save

March 5, 2009, Jingdezhen City Development and Reform Commission has finally breathed a sigh of relief. State Department identified the second group of resource-exhausted cities in the list of Jingdezhen. Among the many coal mines, petroleum, forest and other energy mineral resources in a typical urban middle of an emergency, kaolin resource depletion of Jingdezhen City and lonely it is an alternative.

Jingdezhen "resource depletion", mainly from the 80's exploitation of the last century has been nearly the china clay mining. Jingdezhen This brought the central finance will be given in the next four years the total amount of about 5 million of the transfer of financial resources to pay financial support. In addition, Jingdezhen will be able to enjoy the State Council promulgated the "resource-based cities on the promotion of sustainable development in a number of opinions" in a series of preferential policies.

"For 1700 years the porcelain has a history of cities, these administrative measures alone the support of four or five years to complete the transformation of the city is far from enough." National Development and Reform Commission official stressed that "the transformation of Jingdezhen industries can not be simple the direction of the adjustment to the depletion of resources JINGDEZHEN carried Jingdezhen ceramics culture it is most in need of nurture. We need to continue 'to porcelainÐËÊÐ', relying on the city's historic culture, and has formed a large contingent of human resources to produce high value-added products, when the fixed cost of raw materials in the product ratio of the total cost of increasing the share of hours, the 'resource depletion' of Jingdezhen has been minimal impact. "

A National Development and Reform Commission officials hope to set up in 2006 by the municipal party committee secretary, the mayor personally do the transition to become a permanent body. In addition to determining the direction of the city in transition, capital flows, supervision and standardize the management of functions, industries have to face the same conflicts, trade conflicts, as well as the placement of laid-off workers, such as social security co-ordinating the work of medical insurance.

Last year, Jingdezhen City Ceramic corporate tax to restore 8000 million, while accounting for the proportion of total tax revenue the city is still very limited, but the industry is already signaling the beginning of rehabilitation. We should know that this year the lowest number of less than 7,000,000 yuan.

Editor

Who is the next in Jingdezhen

Walking in the streets of Jingdezhen, as if into a dream of sorrow, the past prosperity of the porcelain are no longer a scene. Current dazzling busy, Jingdezhen has already lost its most attractive features, reduced to any one with China, a medium-sized city where there is no difference. 

bitter medicine. For the loss of the title of the Jingdezhen porcelain, are not necessarily a good thing. Like a bolt from the blue, awakened a sleeping dream of Jingdezhen in the people - to escape does not address anything.

Success is not luck, but also the myth of undefeated forever, but there must be reasons for the failure. If one will be able to find Jingdezhen causes, and to put forward a solution, perhaps tomorrow Jingdezhen as its brilliant yesterday.

With the "capital of China XX" "XX China's villages," the title of an increasing number of Jingdezhen, in some cases it appears to the general meaning. Only the "capital", "village" with its unique resources, but also should keep in Jingdezhen for alarm, alert their own innovative, progressive, otherwise, there is no guarantee that he is not a "Jingdezhen." "