Porcelain is China's great inventions of our ancestors. Delicate porcelain as sophisticated and civilized nation the crystallization of the past century the international ceramic industry leading brands from Europe and the United States. Responding to this, Mr. Chen Liheng Taiwan founded in 2001, Franz (FRANZ) brand, FRANZ was the founder of chen li heng foreign brand names, meaning of freedom, creativity, fashion is a lot of people preferred the porcelain collection.

Due to work reasons, the author Franz HACHA JINGDEZHEN the time of entering on the enterprise has been associated with; off factory showroom visit, I feel in Franz-type and color are really very beautiful, but the price is not Philippines. Franz chose to set up factories in Jingdezhen production, might be a word of Chinese and foreign famous Jingdezhen is "porcelain," the effect of such a brand? ! Franz-type is different from the traditional colors of the "deviant" works, many people seem to be psychologically unable to accept its time. Franz has developed into the world of porcelain products in a beautiful landscape, the existing players moved up the ranks in porcelain.

Indeed, you do not understand art porcelain may not be able to understand is not necessarily a matter of fact fashion T-Taiwan, fashion show, popular magazines, because they have not read FRANZ (Franz) amazing art of porcelain making, you will not be able to believe that some fashion also has such a classic can be. Dancing butterflies, convergence seems to vibrate its wings slightly, to be very well placed in life after another Narcissus, the action in the quiet, quiet in the lead; color elegant and meticulous, beautiful vivid, elegant design dream, butterfly "shape the United States "and" God the United States "in the confusion between porcelain revealed. It is difficult to imagine that the traditional Chinese porcelain art in FRANZ can actually be interpreted in such fashion unparalleled elegance and peerless! FRANZ This is Taiwan's world-renowned ceramic art works, "Splendor Series" as well as the New York International Gift Show "Award for best first collection" works.

Therefore, I believe that enterprises should seriously Ceramic Franz to learn a!

First, study the innovative spirit of blue porcelain. Franz combination of Eastern thought and Western aesthetics of the decorative Art Nouveau style, exquisite relief to show the integration of the three-dimensional design and sculpture and the romantic fantasy of a rich color combination of Chinese and Western. It is said that the design team Franz is the exploration by a group of like nature, the pursuit of truth, goodness and beauty realm composed of artists, share a common philosophy of environmental protection and all are taken from nature, and nature of the consensus on coexistence and common prosperity. New Art in the West smooth lines and perfect integration of the humanities elegant Oriental temperament. natural flowers, birds and insects rhythm, open to the unrestrained three-dimensional modeling show in the works, and art into life.

Second, the study of law the concept of blue porcelain production. Standardization is the mechanization of large-scale production of ceramic survival and development of the fundamental, the scale of production requirements to produce each and every product to meet certain standards, so that it can be used in the mass market to gain a foothold. Franz technology has been adopted and an exclusive high-quality porcelain clay ratio and meticulous use of color in underglazed 1200 ¡æ ~ 1350 ¡æ high temperature calcination. Patented "Chamfer Demoulding law" describes a three-dimensional modeling, and has carved mold, grouting, molding, Su-burning, hand-painted color, glaze, glaze, etc. hundreds of burning process can be completed. Permeability of finished stones, crystal and elegant. All products are U.S. Food and Health Bureau and the certification 84/500/EEC. Ideas in environmental protection, Franz not adhere to bone meal products to technology to reach the same permeability and the effect of bone china.

Third, studying Franz business strategy. Franz uses are a variety of style - the art of warm, stylish, elegant and Humanities, for a variety of types of home layout or collection. Images of nature through the language, and impart information and a warm blessing to meet people for relationships and life in the pursuit of taste. Mass production to "rare" is just too limited and the destruction of the mold. Porcelain in order to maintain high prices, in addition to have a moderate amount of quality must also be guaranteed, the products failed would not enter the market price; product suite can be opened to sell one-piece, so that customers number of purchase, and ultimately to obtain a set of your favorite china.

Franz has been since the creation of the brand, one of the recipients of Jingdezhen International Ceramic Fair Gold Medal, UNESCO World Excellence Award for arts and crafts, such as badges, government and business to attract numerous celebrities who. To lead a new era as a leader in porcelain, FRANZ worldwide sales of more than 4000 points, and landing in Beijing, Shanghai, Guangzhou, Shenzhen and other places, has become the topic fashion elite, but also the quality of life has also become a sign, porcelain art lovers the election of the collection.

In addition, the Jingdezhen Ceramic Industrial Co., Ltd. Falan from the life industry as a pioneer, not only from the perspective of production, but also from the products, services and cultural perspective of the demands of the implementation of green technology, to promote technology to enhance lifestyle, and concerned about the intentions ecology. From the raw materials, packaging to fuel commitment to green technology, good R & D system in an environmentally acceptable way. Such as: the use of non-toxic glaze formula in line with the U.S. FDA standards for electricity or natural gas furnace to replace high-polluting energy resources of heavy oil, which has shown concern for the Earth's ecology.